martell noblige
This idea is inspired from a special art form: fractal art. Fractal is a shape that appears similar at all scales of magnification and is "infinitely complex" and “endless”.
Martell Noblige invites the audience to explore the endless and ever-changing world. It's fascinating as it's scientific, and visually intriguing at the same time.
Referencing to the fascinating fractal art form, in a fluid and organic manner, camera zooms in continuously into the edge of the individual element in a certain fractal, and leads the audience to another splendid fractal world. These fractals are made up of Noblige-style activities, scenarios and elements. The zooming takes our audience through a new exciting experience each time, which can go on and on and on.
