Absolut - Dissection : Florian Witzel

florian witzel | work. info.

director | designer | cg artist

Absolut Dissection
absolut dissection Open on a bottle of Absolut Vodka. Gradually the bottle begins to break and disassemble, but in a very clean, orderly deliberate way. First, certain letters from the label pop off followed by remaining pieces of the label and pieces of glass. A more rapid expansion continues until the liquid vodka is beautifully suspended at the center of the bottle. All pieces suspend for a moment in their dissected state and the camera pans around the bottle to show all angles. All the pieces are quickly sucked back into place, forming a perfectly shaped Absolut bottle. Watch the Presentation at SIGGRAPH 2009 about Milk Sad Princess, Absolut Dissection and Audi Synchronized Absolut Dissection - Behind the Scenes / CG Water and Glass from vimeo (you need to be logged in) Absolut Dissection - HighSpeed Water Shoot

Absolut Dissection is a spot by PSYOP and MassMarket	Credits Absolut Spirits, Stockholm Agency Worldwide Creative Director Creative Director Copywriter Art Director Producer Production Company Directors Designer Director of Photography Executive Producer Producer Assistant Producer: Live Action Producer Visual Effects Company VFX Executive Producer Technical Director Lead Flame Artist Flame Artists Pre Visual Artist Editor XSI Team Roto Artists	Absolut Spirits, Stockholm TBWA/Chiat/Day, New York Rob Smiley Lew Willig Meghan Simons Megan Williams Jamie Grady Psyop, New York Marco Spier, Chris Staves, Mate Steinforth Mate Steinforth Martin Ahlgren Lucia Grillo Nathan Jew Tarun Charaipotra Paul Middlemiss MassMarket, New York Justin Lane Jacob Slutzky Nick Tanner Chris Staves, Theo Maniatis Damon Ciarelli Cass Vanini Florian Witzel, Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland Leslie Chung, David Marte, Joon Park

© 2009 florian witzel

florian@florianwitzel.com